The natural attractiveness of the largest Antillean island, with hundreds of kilometers of beaches and almost virgin nature, are complemented by the experience of the Spanish hotel group Sol Meliá, which is strongly betting on the Cuban market.
Over 7,000 rooms, distributed among 20 hotels throughout the country, make up a product that only few nations can provide to thousands of tourists who choose to travel to the Caribbean island every year.
Sol Meliá started operations in Cuba 11 years ago, when the firm built the Sol Palmeras Hotel, in the world famous Varadero Beach, and has since spread its wings to the eastern regions of the country, including several keys of the Cuban archipelago.
It isn't by chance that Sol Meliá executives consider Cuba an ideal destination to bring out that magic of the senses that awakes humans' interest in new sensations, with the purpose of learning more about the world and its goodness.
The Spanish group is present in Cuba with a new structure, which groups 2,556 rooms under the name Sol, in hotels that have been incorporated into their natural environment and offer an array of day and night activities.
Under the name Tryp - after Sol Meliá's acquisition of that company - the group has 1,544 rooms, in addition to Meliá Hotels, which runs 2,850 rooms in first class facilities, and Paradisus, with 429 rooms.
Varadero's white sand and crystal clear waters are a good backup for the Spanish chain, since six of its hotels are located in that tourist region, totaling over 2,500 rooms.
However, Sol Meliá is also focusing on the small keys surrounding the nucleus of the Cuban archipelago, building six other hotels in the region known as Jardines del Rey (Cayo Coco and Cayo Guillermo) and south of Cuba (Cayo Largo).
Sol Meliá's most recent offers include combined programs, a perfect combination of stays in cities and beaches that allows clients to choose from several tours and hotels at different prices. The group is already offering 27 of these variants.
The Spanish consortium hasn't forgotten that it faces the challenge of meeting the needs of the most demanding clients, so it has created several specialized tourist packages such as honeymoons, in which clients can enjoy both privacy and a romantic touch.
Sol Meliá also has offers for families, especially for children - who are young but very demanding -, along with diving options thanks to the underwater beauty surrounding the island, specific sports such as golf, and the attractive offer of business and incentive tours.
Development prospects point to a sustainable increase in Sol Meliá's presence in the promising market of the largest Antillean island, a destination that has gained great popularity among tourists from all over the world, and where the Spanish group expects to strengthen its positions with offers that meet the most demanding needs.