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Cuban Rum Gains Ground on International Market |
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Monday, October 27, 2014
Havana.- Several brands of Cuban rum are sold in some 140 countries, as proof of their high acceptance by clients.
The brand Havana Club stands out as one of the Premium rums in several countries, including Italy, Chile, France, the United Kingdom, Canada, Greece, Switzerland, Peru, Bolivia, Denmark, the Netherlands and the Czech Republic.
Commercialization is carried out by a first-line company like Pernod Ricard, which has marketed Cuban rums for 20 years.
The brands Legendario and Arecha have been incorporated into the portfolio of exports, which is led by Havana Club, followed by Santiago de Cuba, Cubay, Varadero and Caney.
Add to this the availability of high-quality raw materials as a result of Cuba's traditional sugar industry.
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