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Panama Promotes Tourist Attractions Abroad |
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Monday, April 24, 2017
Panama.- The Panamanian authorities launched a promotional tourism campaign in eight cities in the United States, Brazil, Colombia and Mexico.
The initiative is in charge of the Tourism Authority of Panama and the company Copa Airlines.
The campaign consists of two videos and eight digital banners, aimed at disseminating essential elements of the leisure industry, such as cities, nature, history and beaches.
Efforts are concentrated in the cities of Chicago and Los Angeles (USA), Rio de Janeiro and Sao Paulo (Brazil), Mexico City (Mexico) and Bogotá, Medellín and Cali (Colombia).
The publicity of this project will be extended to digital media, radio, magazines, newspapers, billboards and cinema, among other alternatives of promotion.
Tourism stands out, together with financial services and logistics, as essential elements of the national economy.
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