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Weekly report on Cuba's tourism industry
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Cuban Rum Gains Ground on International Market
Monday, August 14, 2017

Havana.- Cuban rum has gained ground on the international market as a result of economic and commercial mechanisms like joint ventures.

In that regard, the company Havana Club International, established 1993 with capital from the French group Pernod Ricard and Cuba Ron S.A., is a major rum exporter.

According to experts, Cuban light rum is made from sugarcane molasses.

As part of the commercial strategy, Cuba promotes the participation of foreign capital in the destination markets.

Moreover, works are under way to guarantee a high-quality product that meets the clients' demands.



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