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Meliá Brands among the Leading Ones in Spain |
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Monday, April 16, 2018
Madrid.- All seven brands of Meliá Hotels International are among the 100 most relevant in the Spanish market, according to specialized sources.
According to a study by the consultancy company Brand Financie, the Meliá, Gran Meliá, Paradisus, ME, Innside, Sol and Tryp denominations were evaluated.
In the research, Meliá ranked 32nd and is the first company in the Tourism and Hospitality sector.
The methodology used by Brand Finance takes into account the investment made in marketing, the perception of the interested parties and the financial results of the brand.
At the continental level, Meliá was in the third place in Europe a few months ago.
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