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Weekly report on Cuba's tourism industry
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Increased Sales of Cuban Rum Predicted
Monday, December 3, 2018



Havana.- Havana Club S.A. expects to close operations in 2018 with the commercialization of more than 4.8 million boxes of rum.

Among the company's products are 7-year-old Havana Club Añejo and Special Añejo, as well as the 3-year-old rum.

Recently, the company launched Professional Editions of Havana Club (A and B), together with the so-called Pact of the Nation, made from mixtures of old bases in wine barrels from the French region of Sauternes.

In the framework of the company's commercial strategy, executives pointed out that the tastes of consumers are evaluated, taking into account that their profiles are diverse.

Indeed, markets like Germany, Russia, Cuba or Canada show different characteristics, hence the importance of analyzing this aspect to achieve a satisfactory option.



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