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European Group TUI Extends Influence in Asia |
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Monday, March 18, 2019
Kuala Lumpur.- The European group TUI has extended its influence in the Asian market, supported by the work of a new headquarters that will operate from this capital.
The company obtained the corresponding license to operate as a tour operator based in Malaysia, as part of a strategy aimed at boosting business in the region.
TUI International Holidays Malaysia will be based in Kuala Lumpur and will try to capture the new type of customer that has emerged in the region.
For those clients, TUI offers destinations in both Europe and Southeast Asia, where it runs its own brand of hotels and clubs in Sri Lanka, Maldives and Thailand.
In the light of expansion, the group promotes the TUI-2022 strategy, with which it aims to reach one million additional customers in new markets by that year.
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