Cuba, a major tourist destination in the Caribbean region, offers great options based on its nature, history and culture.

Unique sun and beach options, ecotourism, scuba diving, nautical activities and excursions are complemented by a busy schedule of cultural and sports events that attract thousands of foreign vacationers every year.

Some major attractions are Cuban cuisine, Havana cigars and rum, which experts describe as a liqueur for great occasions, and whose origin is closely linked to the development of the sugarcane industry in Cuba.

The antecedent of rum is eau-de-vie obtained from molasses during the production of sugar and initially used by African slaves in their religious rituals.

According to experts, rum is the result of a series of exclusive factors that combine the climate, the raw material (sugarcane), the aging process and the brewing.

Each distillery makes its own contribution to the brewing process and produces a specific brand with its own aroma, flavor and color.

The most famous brand of Cuban rum is Havana Club, which is commercialized as Silver Dry (excellent to mix cocktails), Three Years Old, Five Years Old and Seven Years Old (Aged), among others.

Cuba's climate, characterized by high temperatures most of the year, has contributed to the development of different formulas to make rum and cocktails.

Bartenders, who are true artists, follow non-written norms that are indispensable to mix an exquisite cocktail.

When adding sugar, they recommend dissolving it in water, gassed water or fruit juice (never in the liqueur). Juices must be fresh, so that the cocktail can absorb the essential oils, and the cocktail must be served as soon as it is ready.

Even the way to mix a cocktail –slowly if clear liqueurs are added– and to measure the ingredients are essential to make an exquisite cocktail, a sort of alchemy aimed at pleasing all customers.

The well-earned international fame of Cuban rum resulted in the creation of the Havana Club Rum Museum, where visitors can learn about the entire process to distill that product.