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Weekly report on Cuba's tourism industry
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Cuba: A Strategy to Grow

Cuba's tourism industry, a key element in the domestic economy, bets on a strategy to diversify markets and offers to guarantee the sector's growth with more efficiency.

Authorities' predictions to receive three million foreign tourists a year are based on options aimed at attracting domestic vacationers, especially during the summer season.

However, the last months of the year mark the period of more affluence of foreign visitors, a season that closes in April.

That way, short-term investments focus on improving hotels in Havana and the country's major tourist resorts.

As part of the program, new clubs, run by tour operators from Italy and France will be inaugurated in some of the most prestigious hotels in Cuba.

In addition, new investment opportunities in Cuba include the possibility of having foreign companies finance the restoration of buildings for tourism, as a variant in the modality of hotel administration.

Cayo Naranjo`s Aquarium
Replica of Taino Village
Town of Banes

In that kind of business, foreign companies that operate or are interested in administering tourist establishments in Cuba will be able to negotiate better contractual facilities with the local proprietors to recover their investment as soon as possible.

As a complement, Cuba offers sun and beach options, with dozens of kilometers of excellent beaches of warm and crystal-clear water.

Three dozens of specialized diving centers operate throughout the country, with facilities for initiation courses and diving in coral reefs and caverns, under strict international standards.

Recreational options in Cuba are based on the country's natural, historic and cultural wealth.

Beaches in Camagüey concentrate in Santa Lucía, which has a 20-kilometer-long coastal strip with warm and crystal-clear water and it is protected by a huge coral reef.

Holguín offers an environment full of diversity and natural beauty, with nearly 60 kilometers of beaches facing the Atlantic Ocean, many of which can compete in beauty and the clarity of water with the world's most famous beaches.

Ciego de Avila and Camagüey provinces also stand out for their dynamic development of the tourist resort known as Jardines del Rey (King's Gardens).

In the former, the north keys offer more than 30 kilometers of excellent beaches, diving options and tropical ecosystem in a perfect state of preservation.

The largest tourist infrastructure is on Cayo Coco, which is connected to mainland by a 17-kilometer-long causeway over the sea, while Cayo Guillermo boasts the highest dunes in the Caribbean region (15 meters).

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